We designed the PepsiCo Annual Report to be concise and easy to read, with attractive visuals that made it dynamic and interesting. Every part of the document was created with the intent of making it understandable and captivating. We sought to make sure that it was pleasant to go through, while still conveying all of the necessary information in a clear and direct way.

We worked with the internal communications team building a content strategy based on a visually data driven report. PepsiCo’s CEO Indra Noyi presented the annual Report to former Mexico’s President Felipe Calderon.