We designed the identity for Grupo Lala (Lala Global Services Center), one of Mexico’s leading dairy businesses. Through an ideal combination of visuals and colour selection, we were able to convey a sense of harmony, coordination, and dependability that are typical characteristics of the company’s personality and the iconic butterfly. This project by Grupo Lala involves the integration of its Human Resources services into a new space and enterprise. We were responsible for the branding of its offices and designing the internal communication material.