Located in Cuernavaca, Morelos in Mexico, Felinos Soccer School needed a new identity that reflected the new vision the soccer school had. Founded in 2011, Felinos Futpro is a soccer school for kids ages 6 to 16 years. The new identity also came with the new look the client wanted for their uniforms making them feel like any professional soccer jersey that the kids wanted to use and not being a copy of the ones sold at uniform stores. The identity wanted to honor the origins of the game but also show the Winged Lion, not only as the king of the cat family, but in a mystic sense of strength, intelligence, and guardian of the inner power. The identity took off, and parents wanted it also on t-shirts, sweatshirts and more.

Identity design / Branding