To generate greater participation in the presidential election, the State Electoral Institute (now INE) in Morelos (Mexico) hired us to develop a targeted electoral education campaign. The campaign sought to publicize how the vote is exercised during the election, the Values ​​of Democratic Culture, the reasoning and importance of the secret ballot, as well as a part directed to minors. The campaign was developed for various media (bus station posters, newspapers, postcards, press releases and digital applications) as it sought to generate a campaign that would reach the different audiences to publicize and encourage citizen participation in the election.
Content Strategy / Art Direction / Illustration