Bridal Bouquet is a group of Wedding Planners. The identity design is based on the group of people achieving a common goal, that is to provide the best specialized service in the development and planning of wedding events. With this in mind, the central element of the identity was built, which is made up of 4 letters B (referring to the name of the company but also to the representation of a group of people that make it up). This element forms a symbol of organic unity that simulates a bouquet. With this element it is also possible to generate a pattern that is used in different applications.