Hamak Hotels, a renowned Mexican hospitality company, has been a driving force in the industry for the past 20 years. With an impressive portfolio of luxury hotels across Mexico and Latin America, the brand has earned global recognition for its exceptional features and amenities. From the serene Chablé Resort & Spa to the enchanting Mukan and Sin Ka’an in Quintana Roo, to the sophisticated Cartesiano Hotel in Puebla and the captivating Amomoxtli in Tepoztlán, Morelos, Hamak Hotels has consistently delivered unparalleled experiences to its discerning guests.

To further strengthen its brand identity and enhance its recognition, Hamak Hotels sought to introduce a distinctive monogram element. This strategic change would make Hamak’s brand easily identifiable while providing a versatile and adaptable tool for its current and future communication needs.

The creation of this monogram was inspired by the symbolism and meaning behind the pillars, which are fundamental architectural elements in the company’s development. Daniel Esqueda Design leveraged this architectural metaphor by creating a solid, double-H structure that is easily recognizable and closely tied to the company’s name. To further enhance the visual cohesion of the brand, an adjustment to the logotype was necessary, ensuring a seamless integration with the monogram across various applications. Additionally, to strengthen the brand identity and communication, a tagline was introduced to accompany the brand at multiple touchpoints. The result is a well-crafted monogram that pays homage to the company’s foundations with a memorable visual form. The careful balance between the symbolic elements and the practical considerations of the design has led to a cohesive and impactful brand identity.

Hamak Hotels’ new monogram is a testament to their unwavering commitment to excellence. With this rebranding, the company is poised to elevate its luxury hotel offerings and cement its status as a global leader in the industry.

The attention to detail that Hamak Hotels is renowned for is evident in their relentless pursuit of creating the ultimate guest experience. Their dedication to their customers has been the reason behind their success, as they constantly strive to exceed expectations and deliver unparalleled hospitality.

Monogram / Branding / Brand