2010 | PEPSICO
ANNUAL SUSTAINABILITY REPORT
In late 2010 we started the Annual Sustainability Report project. The studio´s idea was to build a graphically enriched project, which meant reediting content. Thanks to our contributions, the client was able to enjoy greatly enhanced visual information and more informative synthesis, which in turn generated a much more agile and dynamic publication.
SCOPE | OUR GRAPHIC APPROACH GENERATED A HIGHER INFORMATIVE SYNTHESIS THAN THE CUSTOMER ANTICIPATED
GRAPHICS | OUR NEW APPROACH TO COLOR ESTABLISHED CLEAR DISTINCTIONS BETWEEN DIFFERENT INFORMATIONAL GRAPHICS
PHOTOGRAPHY | SIMPLE IMAGES WERE PART OF THE GRAPHIC CONCEPT FROM THE START
DATA VISUALIZATION | THE CREATION OF INFORMATIONAL GRAPHICS ENABLES FASTER, MORE AGILE READING EXPERIENCES
HIGH IMPACT PROYECT | INDRA NOYI, PEPSICO CEO, PRESENTED THIS ANNUAL REPORT TO PRESIDENT FELIPE CALDERON
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