For the past 70+ years, Mosaicos Venecianos de Mexico has been using their history to craft intricate murals, pools and outdoor spaces all over Mexico, and the globe. To better align their brand with their strategic objectives, they needed to establish a new brand architecture. This new identity showcases a strong connection between the holding company brand, and its product brands, while also incorporating innovation, art, culture and technology to benefit their clients.

With the client we defined the strategic pillars for the holding company (Mosaicos Venecianos de México). From there we conceptualize the elements that integrated the process of doing tiles: fire and the goblet. Fire as a metaphor for the passion of the family and employees for making great things, while the goblet as the experience that holds the craftsmanship of their art.

This identity of a tile serves as a foundation to create individual elements for each of its brands as part of a new brand structure. In order to create a unified look for the brands, the visual identity was designed with elements such as vibrant colors, geometric shapes, and bold typography.

The new brand identity was designed to be flexible and recognizable, and it was adapted to be used in different materials such as digital applications, print, packaging, and signage. By creating a new brand architecture, Mosaicos Venecianos de Mexico was able to create a unified visual identity that reflects their commitment to craftsmanship, sustainability, and innovation. The result is a vibrant, modern, and cohesive brand that will help the company to reach its strategic objectives.

MVM Studio, Kolorines, ekol, and Mosai&Co brands were all given a new appearance based on the graphic origin that inspired Mosaicos Venecianos de Mexico.

Branding / Brand Architecture / Identity