Due to the need to update Telcel’s (Telecommunication Mexican leading company) bimonthly catalog of mobile devices, we took on the task of generating a new name proposal, an identity change, as well as redesigning the publication, seeking to make it more agile, simple and clean. The latest proposal for the publication’s name, “Connection,” connects directly with the kinds of products offered in the catalog and with Telcel’s customers. We developed the new logo, seeking to give it movement and taking advantage of the word “on” to exert a visual element related to technology. The desire to make a catalog more beneficial to the reader allowed us to create graphics demonstrating the features and benefits of the new devices more appealingly while maintaining the informative context. In this way, the graphics enrich the content of the catalog, generating added value. The catalog is made by Telcel’s internal design team, while the product infographics are made by our studio.

Publication design. Creative Direction. Infographics. Catalog design.