The Ekol® system showcases enchanting glass beads that boast a varied spectrum of captivating hues, evocative of the smooth, polished charm of natural stones, yet offering the exceptional benefits of glass. This cutting-edge solution, meticulously engineered with state-of-the-art technology, elevates the design of eco-conscious surfaces for pathways, floors, walls, and both damp and submerged environments, positioning it as the premier choice for projects seeking natural allure, exceptional durability, and uncompromising quality, without depleting precious natural resources.

We collaborated with Ekol’s team to create a new identity that reflects their product. We adopted the bead-shaped texture and enclosed it within a tile structure (part of the Mosaicos Venecianos de Mexico brand architecture concept). The colors were taken from the diverse shades of Ekol® material, mostly earth tones. The identity was designed to be organic, with curved shapes, and we added the phrase indicating where the product can be used, such as pools, floors, and walls.

We established a link between the brand applications by forming a pattern with the beads texture. The Ekol® system comprises two products, for which we also took care of the packaging design.

Creative Director: Daniel Esqueda / Design: Daniel Esqueda / Mario Maya / Heriberto Borja