The Ekol® system showcases beautiful glass beads in a wide range of captivating colors, resembling the smooth, polished charm of natural stones while offering the exceptional benefits of glass. This cutting-edge solution, meticulously engineered with state-of-the-art technology, enhances the design of eco-friendly surfaces for pathways, floors, walls, and both damp and submerged environments. It is the premier choice for projects seeking natural appeal, exceptional durability, and uncompromising quality without depleting precious natural resources.

The team collaborated with Ekol to refresh their brand identity, which reflects their product and is aligned with the brand architecture previously created for Mosaicos Venecianos de Mexico. We adopted the bead-shaped texture and enclosed it within a tile structure, taking the colors from the diverse shades of Ekol® material, mostly earth tones. The identity was designed to be organic, with curved shapes, and the phrase indicating where the product can be used, such as pools, floors, and walls, was added. A pattern with the bead texture was established to link the brand applications. The Ekol® system comprises two products, for which the packaging was also designed.

Creative Director: Daniel Esqueda / Design: Daniel Esqueda / Mario Maya / Heriberto Borja