We created 3 media kits for the launching of Pepsico special edition campaigns with the souvenir concept: “Rockaleta” has a variety of lollypops, “Let’s jump together” contains a post card, rope for jumping, a bottle and a towel and “Pecsi Cuau” uses an image of the football player Cuauhtemoc Blanco and includes labels for dressing the character and an post card; with it the brand is strengthened around values that distinguish it: fun, irreverence and audacity, without setting aside its cheerful and innovative part. Each one of the media kits contains limited edition products.