Gelatone Visual Identity
Identity for Gelatone, a soft ice cream brand. The identity is based on the shape generated by the soft ice cream cone, playing with the shape of a spriral, which is iconic of the type of ice cream and the initial letter of the name (G) in lowercase. With a soft color palette and an identity system easy to identify names and codes that refer to the Pantone color code.
Identity / Brand / Logotype
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