With 20 years of experience in the hospitality industry, Hamak Hotels is a Mexican company dedicated to the development, construction, and operation of luxury hotels in Mexico and Latin America. Their hotels have been recognized around the world for their high-quality features and amenities, such as Chablé Resort & Spa, Mukan, Sin Ka’an in Quintana Roo, Casa San Agustin in Cartagena, Colombia, Cartesiano Hotel in Puebla, and Amomoxtli in Tepoztlán, Morelos, Mexico, to name a few. In order to further strengthen their brand identity, Hamak Hotels sought to add a distinctive element (monogram) to its identity. This would make the company more recognizable and applicable to current and future communication needs.

In order to create this monogram, we used the symbolism and meaning of the pillars as construction elements (as applied in several of its developments) to create a solid structure. This structure was designed as a double H, allowing the monogram to be easily recognizable and associated with the company’s name. In addition to this, an adjustment to its logotype was needed to allow a visual improvement in different applications with the monogram. In order to further strengthen their brand identity, a tagline was needed to accompany the brand at various levels of communication.

With this new monogram, Hamak Hotels is now even better equipped to develop and operate luxury hotels that will continue to be recognized around the world. The company’s commitment to excellence and dedication to their customers is evident in their attention to detail and their commitment to creating the best possible experience for each and every guest.

Monogram / Branding / Brand