The Don Vasco Route Book is a feast of colors and shapes from the path marked 500 years ago by the Spanish evangelist Vasco de Quiroga. Each of its pages is a tribute to Michoacan and a journey through its natural beauty, built heritage, richness of craftsmanship, and traditional flavors.

The chapters of this work, The Origin, The Path, The Creation, The Building, The Flavors, and The Inheritance, invite readers to learn about the Purepecha territory through detailed chronicles, photographs, engravings, maps, and infographics.

At Atomocromo and Daniel Esqueda Design, we seek to tell the best stories with the best narrative resources and the most attractive graphics to captivate our audiences. From the concept to its production, the collaborative work between Atomocromo and Daniel Esqueda Design created the texts, photography, illustrations, and maps.

A unique engraving for the book was made by the Michoacan plastic artist Artemio Rodríguez.

The Don Vasco Route
24 x 34 cm / 272 pages