While the world was captivated by the FIFA World Cup 2026, the mining communities where Grupo México has a presence were experiencing their own tournament: the 2026 Grupo México Mining Soccer League (Liga Minera de Futbol 2026).

Driven by high expectations for participation, Grupo México needed an identity that could be quickly and easily applied across the different communities hosting the tournament.

A vibrant color palette served as the catalyst to create a fun, original style that could be practically replicated across various materials. To achieve this, we opted for an accessible typeface (not created exclusively for this project or the studio), leveraging its distinct personality to construct the identity, and from where its shapes helped us build key visual elements such as the soccer ball, field, and fans.

Thanks to an overwhelming response from the community, 418 players brought life to a tournament that delivered a major positive impact across the various mining regions and Mexico City.

Client: Grupo México / Community Development