We redesigned MDC Magazine, a niche publication aimed at the meeting planners’ audience in Mexico, with a reconsideration of its content structure and visual presentation. The new design proposal was created with a new photographic approach, strategic content creation, event trends, latest meeting destinations, news, reports, guides, and articles aimed at the meeting planners’ developers. This new structure allowed an increase of almost 25% in the information content dynamically and attractively using graphic–informed resources, which were not used in their previous editions.