Rebranding a local veterinarian hospital
After serving the community for twenty-five years, Orejas (“ears” in Spanish) Veterinary Hospital decided to revamp its image. Drawing on their extensive experience and stellar reputation, the clinic aims to create a fresh brand that reflects their unwavering commitment to animal welfare while still honoring their roots. The primary objective of this rebranding initiative is to update its logo, colors, and overall visual identity, all to convey professionalism and trust. Moreover, the transformation must also incorporate their grooming services, showcasing the wide range of care options available to their valued clients. Through this brand redesign, Orejas Veterinary Hospital hopes to attract new customers and strengthen its relationships, ensuring it remains the community’s top choice for pet care.
The essence of the original dog’s identity was condensed in their rebrand, which was widely recognized and familiar to local customers. While their services also cater to cats and horses, the visual identity wanted to pay homage to the history and heritage that define the brand.
