Desarrollo Consentido Custom Publication
Investments and projects generated by Grupo Mexico in Cananea, Sonora, required clear and timely communication with the community. Therefore, a publication called Desarrollo Consentido was developed to inform the community about the mining works and the advantages and benefits of Grupo Mexico to the region. The publication is divided into three main sections: Grow (information about mining works and investment), Promote (community projects) and Protect (environment). For the project, we decided to use a tabloid format, making it feel like a newspaper but with a magazine appeal.