PepsiCo maintains close communication with their retail chain customers, so the company needed to develop a publication that allowed it to provide information on the best sales tools (Negocio con Rumbo and PepsiCo Tips) and brand history (Radiografia PepsiCo), as well as information on healthy lifestyles (Vive Saludable) and what PepsiCo does in terms of Social Responsibility. This project also acknowledges the best-selling stores for the quarterly period covered by each issue. The project´s design is friendly and easy to read.