We designed the identity of Lala University (Grupo Lala) that communicates the importance and interest in promoting the talent of its human resources by means of self-training. Through juxtaposition elements and the mathematical concept of power, we create an identity that projects the importance of the motivation that the group provides to its collaborators so they become a part of this space for growth and learning. With this, diverse communication materials are developed, emphasizing the message: Training leads to growth.