Graphic identity developed for Universidad Nadro (Nadro University), the training and professional development center of Nadro, a leading company in the logistics and distribution market of pharmaceutical products, hygiene and personal beauty.

The client was creating a new training center for their employees and wanted it to have a clear message of the importance and growth opportunity they had in the company.

The visual identity plays with the symbolism of a tartan race track, where various runners can participate in their growth and development within the company, always with a view to the goal: the opportunity for internal growth. This lines also represent the roads (where products are being transported).

We created a tag line: “Your path to professional development” which reinforces the idea of ​​continuous growth.

Visual Identity / Logotype / Branding