2011 | BRACA GROUP
DIARIO DE MÉXICO
After 60 successful years in its country of origin, Diario de Mexico opted for
a complete redesign. The project began with a thorough editorial reengineering
that also took into account its Diario de Mexico USA edition (circulating in NY), produced alongside Diario de Mexico. A decision was made to implement a synergistic design (the two newspapers share 60% of material), produce the
best possible content, increase informative spaces and use only the highest quality graphics.
SCOPE | EDITORIAL REENGINEERING | NEW EDITORIAL TEAM AND WORK PROCESSES
DISEÑO: CARLOS MORA
JOINT LAYOUT | 60% OF CONTENTS ARE SHARED WITH ITS NY EDITION
FLEXIBLE PROPOSAL | A MODULE-BASED MODEL WAS CREATED TO FACILITATE FUTURE DESIGN AND PRODUCTION
DISEÑO: CARLOS MORA
MODULAR DESIGN | THIS KIND OF STRUCTURE ALLOWS FOR A PRACTICAL FOCUS ON DAILY GRAPHIC EFFORTS
NEW STRUCTURE | A FRESH EDITORIAL APPROACH WAS GENERATED ALONGSIDE AN EDITORIAL REORGANIZATION
RESOURCES | THE USE OF INFOGRAPHICAL ELEMENTS WAS KEY IN THE VISUAL PROPOSAL
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