Mexican Avocado: A Tribute. A comprehensive book project. Developed in collaboration with the Mexican Producers, Exporters, and Packers Association of Mexico (APEAM), this book explores the abundant richness of the Michoacan region, where avocados are grown. It delves into their significance, impact, harvesting, and export processes. Working closely with Atomo Cromo, our strategic content partner, we conducted research, created captivating graphics, and captured stunning photography, crafting a personalized publication that showcases the importance of APEAM and its prized product: the Mexican avocado.

Creative director and design: Daniel Esqueda / Editor: Roberto Gutiérrez