Mexican Avocado: A Tribute. A comprehensive project developer for the Mexican Producers, Exporters, and Packers Association of Mexico (APEAM). A book that shows the richness of the Michoacan region where avocado is produced; its importance, impact, harvesting, and export processes. Hand in hand with Atomo Cromo (our partner and strategic content alliance), we manage research, graphic, and photographic development, creating a personalized product for our client. From the editorial conceptualization to the printing and delivery of a ”custom publication” project that highlights the importance of the APEAM and its product: the Mexican avocado.

Creative director and design: Daniel Esqueda / Editor: Roberto Gutiérrez